Have a goal to kick up your outbound marketing efforts in 20222 but struggling to come up with
content ideas? Check out Google's 'People Also Ask' results, and the website AnswerSocrates.
When it comes to creating content, there are three obvious answers to coming up with topics that you can write about:
1. Something you care about 2. Something that everyone else cares about 3. Something that people will hate and generate controversy. For many of us, the content we create is a combination of numbers one and two. But how do we figure out what everyone will care about? This is where Google's People Also Ask [“PAA”] and the website AnswerSocrates come in as handy tools.
Google is the go-to source when we're looking for answers to questions like "how do I…", "what does … mean", or even "what are the best …". The PAA is a box of search results that is displayed to users that are looking for information about a topic that has multiple common user-generated questions. These are actual questions people have asked alongside your search term - giving you access to helpful content ideas.
AnswerSocrates.com works in a similar manner and will generate dozens, sometimes hundreds of trending topic-related questions. AnswerSocrates is designed to help you find questions that people are asking.
The benefit of these tools is that they quickly give you an idea of what people are searching for related to your topic of interest, and provide you with content ideas for blog posts, articles, social media updates, email newsletters, videos, podcasts, and more. Comment, and share if you this post useful!